Rural Transport in Colombia: POP COLORS
A revaluation of the color was carried out to generate new products of tones on the chivas and Jeeps from the traditional decoration, breaking down the primary and secondary colors present in the chivas and Jeeps, until reaching neon colors in search of a market. youth
Pop Willy´s
Pop Willy´s
PopRu
Pop Rural Bus
Concept Process
Handmade production process.
Handmade production process.
The Jeep Willy and the Chiva (bus) is the representation of the abundance and means of transportation of the rural sectors of Colombia, fertile land that produces the different agricultural products that are faithfully represented in the country's ceramics.
In this product a strong emphasis was placed on color tests, for this product POP paint for youth markets was used.
In this product a strong emphasis was placed on color tests, for this product POP paint for youth markets was used.
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